Launched in 2010, the site promotes the Wetherspoon Real Ale festival
Visitor interaction elements include navigable ale pumps written in jQuery
FaceBook and Twitter content is imported into the site automatically
Brewers can interact directly with customers via their own blogs
Visitors can post on their Facebook wall that they Like individual ales
Reviews can be submitted and ales can be rated with a simple 1-5 stars feature
The entire site is searchable with intelligent, categorised results
Ales, blogs, guides and much more are editable by the client via an admin system